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Рождение брэнда. Практическое руководство
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Рождение брэнда. Практическое руководство

The Brand Builder's Guide
Автор: Дан Герман
Гелеос, 2004 год
ISBN: 5-8189-0361-3
Тип обложки: Твердый переплет
Тираж: 5000 экз.
Количество страниц: 304
Формат: 60x90/16
Вес: 440 гр.
 
  
Цена: 305 рублей
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Рейтинг 4.2 из 5
****
всего оценок - 5
оценку 1 поставил 1 чел. оценку 2 никто не поставил оценку 3 никто не поставил оценку 4 никто не поставил оценку 5 поставили 4 чел.
1 2 3 4 5


Аннотация


Итак, вы хотите 'раскрутить' брэнд, но у вас нет времени читать толстые книги и накапливать годы опыта. Все, что вам нужно сделать, - потратить несколько часов вашего драгоценного времени на это руководство при условии, что вы отключите свой мобильный телефон и попросите не переключать на ваш аппарат звонки даже от Дженнифер Лопес или Тома Круза, если они случайно позвонят.
Это окупится. Очень скоро вы будете знать, как раскрутить брэнд за десять шагов, возможно не слишком легких, зато с гарантированным результатом.

Предположим, что Ричард Брэнсон готов выслушать вашу блестящую деловую идею. Оживились? Если он сочтет вашу идею подходящей для брэнда Virgin, вам сообщат, что этот брэнд 'тянет' по крайней мере на 50% от стоимости всей фирмы. Заинтересовались? Тогда читайте это руководство. Оно откроет вам все тайные и тщательно хранимые секреты того, как сделать это, как раскрутить брэнд и внедрить его в сознание потребителя.

Если вы задумывались над тем, какое средство может связать потребителя с вашими товарами/услугами/компаниями, снизить рыночные издержки, сделать инвестиции более устойчивыми и дать вам конкурентное преимущество на рынке, то наверняка находили быстрый и простой ответ: нужен брэнд - магическая сила, которая позволит потребителю извлечь из вашего товара выгоду, о которой не подозревал даже сам создатель товара. И потребитель заплатит за это приличную сумму.
Что еще мы не сказали о брэнде? У него есть личные качества и харизма, он создает систему отношений с потребителем, и не только с ним - с его женой и детьми, он вызывает чувства, которые побуждают покупателя вести себя отнюдь не рационально, он способен создать человеческие отношения и стремления к светлому будущему, и, наконец, он - новый, постмодернистский тип религии! Воистину всемогущ! Позвольте этому чувству захватить вас. Отбросить ваш рационализм - он не поможет создать брэнд.

Это руководство поможет понять, как все происходит на самом деле, как раскручивают сильный брэнд - тот, о котором сказаны эти восторженные и необычные слова.

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Chonluten 20Mg Bioregulator

Cjc 1295 No Dac Ghrp 2 10Mg Blend

Cjc 1295 No Dac Ghrp 6 10Mg Blend

Cjc 1295 No Dac Hexarelin 10Mg Blend

Cjc 1295 No Dac Ipamorelin 10Mg Blend

Cjc 1295 No Dac Ipamorelin Ghrp 2 Blend

Cjc 1295 No Dac 2Mg Mod Grf 1 29

Cjc 1295 No Dac 5Mg Mod Grf 1 29

Cortagen 20Mg Bioregulator

Decapeptide 12 Topical

Dihexa 5Mg X 60 Capsules 300Mg

Epitalon 3Mg 60 Capsules Telomere Length

Epithalon Epitalon 20Mg

Epithalon Epitalon 50Mg

Follistatin 315 1Mg

Follistatin 344 1Mg

Fox04 Dri 10Mg Proxofim

Fragment Cjc 1295 No Dac Ipamorelin 12Mg Blend

Fragment Modified Grf Ipamorelin 12Mg Blend

Ghk Basic 200Mg Tripeptide 1 Topical

Ghk Basic 50Mg

Ghk Cu 2Mg X 60 Capsules Copper Tripeptide

Ghk Cu 1Gram Copper 1000Mg Topical

Ghk Cu 200Mg Copper Topical

Ghk Cu 500Mg Copper Topical

Ghk Cu 50Mg Copper

Ghrp 2 5Mg X 10 Ipamorelin 5Mg X 10

Ghrp 2 5Mg X 10 Cjc 1295 No Dac 5Mg X 10

Ghrp 2 5Mg X 5 And Cjc 1295 No Dac 5Mg X 5

Ghrp 2 5Mg X 5 And Ipamorelin 5Mg X 5

Ghrp 2 10Mg

Ghrp 6 5Mg X 10 Ipamorelin 5Mg X 10

Ghrp 6 5Mg X 10 Cjc 1295 No Dac 5Mg X 10

Ghrp 6 5Mg X 5 And Cjc 1295 No Dac 5Mg X 5

Ghrp 6 5Mg X 5 And Ipamorelin 5Mg X 5

Ghrp 6 10Mg

Gonadorelin 10Mg

Gut Inflammation 60 Capsules Stable Bpc 157 Kpv Pea Tributyrin

Hexarelin 2Mg X 10 Cjc 1295 No Dac 2Mg X 10

Hexarelin 5Mg X 10 Cjc 1295 No Dac 5Mg X 10

Hexarelin 2Mg

Hexarelin 5Mg

Hgh Fragment 176 191 6Mg

Humanin 10Mg

Igf 1 Des 1Mg

Igf 1 Lr3 Receptor Grade 1Mg

Igf 1 Lr3 1Mg

Ipamorelin 2Mg X 10 Cjc 1295 No Dac 2Mg X 10

Ipamorelin 5Mg X 10 Cjc 1295 No Dac 5Mg X 10

Ipamorelin 10Mg

Ipamorelin 2Mg

Ipamorelin 5Mg

Kisspeptin 10 5Mg

Kpv Ac Kpv Nh2 5Mg

L Glutathione 600Mg

Livagen 20Mg Bioregulator

Ll 37 5Mg Cap 18

Longevity Performance Obesity Research 60 Capsules

Matrixyl 200Mg Topical

Melanostatin Dm 200Mg Topical

Melanotan 1 Mt1 10Mg

Melanotan 2 Mt2 3Mg X 10 Vials 30Mg

Melanotan 2 Mt2 10Mg

Methylene Blue 10Mg X 60 Capsules 600Mg

Mgf Igf 1 Ec 5Mg

Mk 677 Ibutamoren 12 5Mg 60 Capsules

Mod Grf Ghrp 6 10Mg Blend

Mod Grf Hexarelin 10Mg Blend

Mod Grf Ipamorelin 10Mg Blend

Mod Grf Ipamorelin Ghrp 2 Blend

Mots C 10Mg

N Acetyl Epithalon Amidate 20Mg

N Acetyl Selank Amidate 10Mg

N Acetyl Semax Amidate 30Mg

Nonapeptide 1 200Mg Topical

Orforglipron 12Mg X 90 Capsules 1080Mg

Orforglipron 6Mg X 90 Capsules 540Mg

Os 01 100Mg X 30 Capsules

Ovagen 20Mg Bioregulator

Oxytocin 10Mg 6000 Iu

P21 P021 5Mg

Pal Ahk 200Mg Topical

Pal Ghk 200Mg Palmitoyl Tripeptide 1 Topical

Palmitoyl Dipeptide 6 200Mg Topical

Pancragen 20Mg Bioregulator

Peg Mgf 5Mg

Pentapeptide 18 Leuphasyl 200Mg Topical

Pinealon 20Mg Bioregulator

Prostamax 20Mg Bioregulator

Pt 141 3Mg X 10 Vials 30Mg

Pt 141 10Mg

Repair And Recovery 60 Capsules Stable Bpc 157 Arginate Thymosin Beta 4 Fragment

Retatrutide 12Mg

Retatrutide 16Mg

Retatrutide 6Mg

Rigin 200Mg Palmitoyl Tetrapeptide 7 Topical

Selank 10Mg

Semaglutide 10Mg

Semaglutide 3Mg

Semaglutide 6Mg

Sermorelin 15Mg

Sermorelin 2Mg

Sermorelin 5Mg

Sermorelin Ghrp 2 10Mg Blend

Sermorelin Ghrp 6 10Mg Blend

Sermorelin Ghrp 6 Ghrp 2 9Mg Blend

Sermorelin Ipamorelin 10Mg Blend

Slu Pp 332 1000Mcg X 30 Capsules 30000Mcg

Slu Pp 332 250Mcg X 60 Capsules 15000Mcg

Snap 8 200Mg Topical

Syn Ake 200Mg Topical

Syn Coll Palmitoyl Tripeptide 5 200Mg Topical

Tb 500 Thymosin Beta 4 10Mg 43Aa

Tb 500 Thymosin Beta 4 2Mg 43Aa

Tb 500 Thymosin Beta 4 5Mg 43Aa

Tb 500 Fragment 17 23 10Mg

Tesamorelin 2Mg 10 Vial Kit

Tesamorelin 5Mg

Tesamorelin Cjc 1295 No Dac Ipamorelin 12Mg Blend

Tesamorelin Ipamorelin 8Mg Blend

Tesofensine 500Mcg 30 Capsules

Testagen 20Mg Bioregulator

Thymagen Thymogen 20Mg

Thymalin 20Mg

Thymosin Alpha 1 10Mg

Thymosin Alpha 1 3Mg

Tirzepatide 10Mg

Tirzepatide 15Mg

Tirzepatide 5Mg

Trh Thyrotropin Protirelin 20Mg

Trh Thyrotropin Protirelin 50Mg

Tripeptide 29 200Mg Collagen Topical

Triptorelin Gnrh 2Mg

Vesilute 20Mg Bioregulator

Vesugen 20Mg Bioregulator

Vialox Pentapeptide 3V 200Mg Topical

Vilon 20Mg Bioregulator

Mod Grf Ghrp 2 10Mg Blend

Slu Pp 332 250Mcg X 60 Capsules 15000Mcg

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Автор книги "Рождение брэнда. Практическое руководство"

Дан Герман Don Herman

Дан Герман
Don Herman

Один из ведущих мировых консультантов в области маркетинга, профессор UCLA (Калифорнийский университет в Лос-Анджелесе). Среди организаций, с которыми работал Дан Герман, - компании Coca-Cola, IBM, Motorola, Holiday Inn, Suzuki, Chrysler, Apple Computers, Warner Brothers и др.


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